Sylvania LC370SS9 37-Inch 720p LCD HDTV

For the $500 sale price this is a very good deal. I went to brick and mortar Target and tried it out.

The Sylvania nameplate is now owned by Funai [China] which is a large mass-market manufacturer with a mixed reputation. Some hate it and think quality (and quality control) is terrible while others find good value for basic electronics. It contends on the low end price and is improving if this model is a representative sample.

This is the LC370SS9, not to be confused with the previous LC370SS8. That 9 or 8 on the end is very important. The 9 is the newer model here and looks to be a vast improvement on the 8. The 9 is identified in pictures by the oval base. The 8 has a rectangular base. AVOID THE 8 at all costs!

Low end flat panel LCD TVs are usually HEAVY and POWER hungry.
The previous model "8" weighed in at 45.5 pounds(!) while this "9" weighs a modest 33 pounds by comparison (info from Sylvania web site). That is a BIG...Read more

I purchased the Sylvania lc370ss9 at Target yesterday. Set up was easy. The picture quality is excellent. The sound quality is little tinny but can be smoothed with the bass/treble controls. I picked all the local hd channels with the internal tuner. It ismuch better reception than the set top box I was using on my 4 year old HD ready Samsung. It has penty of inputs, PC, 2 HDMI, Digital Sound out, 2 compnet a/v outs. I chose this TV not only for a $527 price after the 10 percent Target card discount but it fit barely into my old entertinment center (36" wide TV is 35.8"). I have a DVD, Direct TV DVR R22 and a Direct TV R10. My only complaitnt is the remotes for both DVR's will not operate the Sylvania(Fuani) TV. I have tried several aftermarket remotes and a an Avex R8 learning remote. Well, I learned the Avex remote turned the Tivo on, but it did not learn anything from my tv remote. Now my wife has 4 remotes instead of 3. I will look for remotes. LOVE THE TV HATE THAT MY 2 SATELLITE...Read more

This is our new bedroom TV. We have an armoire that is exactly 36" wide. This Sylvania (Funai) and the Sharp were the only 37" TVs I was able to find that would actually fit. With a sale price under [...] at target, I thought this was worth a shot. We have two other flatscreens - both Samsung Plasmas (50" 1080p and 42" 720p). This is our only LCD. The Samsungs do have a better picture (highly rated in consumer reports, CNET, etc.), but this one is pretty darn good for what it is. I do notice that fast action is blurred more on this set than on the plasmas. But, it's just fine for a bedroom TV (and probably other locations). I have seen LCDs where viewing angle is a problem - not so with this unit. No visual decrease in picture at 45* angle. All in, it is a great value and a fine TV.

The screen "out of the box" was too bright for my taste. A few adjustments, including putting it into power save mode, movie view, cool color and turning down brightness and...Read more