Sony Bravia KDL-52EX700 52-Inch 1080P 120Hz LED HDTV, Black

I have had this TV for about 2 weeks and am still stunned by its beautiful picture. The colors are rich and deep and in HD everything is so crisp. This TV is in my Family Room Set-up which includes Pioneer Elite SC-25 receiver, LG Blu-Ray, Boston Accoustics center and surround speakers.

Pros:
1. Picture (as mentioned above). Although it is close, the picture is better than my 46" Samsung LED-LCD that I have in the bedroom. Colors are warmer and image is just as crisp if not more so even though the screen is bigger. Images from the Blu-Ray are truly stunning

2. Network connectivity. A wireless dongle was included with my set. However, I have hardwired to my LAN so I can't comment on the wireless capabilities. Hooking up to the network was seemless and streaming from a computer on my network was effortless with no hiccups. I haven't streamed HD video yet, so I can't comment.

3. Cabinet. The screen is surrounded by a beautiful...Read more

Just a quick review after I upgraded from my old LCD Projection 50" 1080i TV to this new Sony LED model 3 weeks ago. Just for the fun of it; before I switched them out I left them side by side just to do some comparisons (I just put a new lamp in my old TV so it was at it brightest in years). When I switched to TV mode on both using my HDTV AT&T UVerse 1080i cable, the comparison was interesting. Overall the Sony LED TV had a sharper and brighter image but there were a few channels where I just didn't see a difference. This I blame on the cable being 1080i and possible some channels using inferior HD Cameras??? Then I played a DVD on each TV and the Sony defiantly had the brighter sharper image. Lastly I threw in a Blue Ray, and this is where this new Sony LED TV blew away my old TV. My first words were "Wow that looks great". I also just downloaded a 1080p movie and got the same "Wow" result while watching it.

I did tell myself that if I didn't notice a large enough...Read more

I chose this television as an exchange for a defective Sony rear projection unit, the KDS-50A2000. This was an LCoS (or in Sony parlance, SXRD) set from 2006 that, until its malfunction, provided a wonderful 1080p image with good contrast, great color, and nice detail. So I am comparing the 52EX700 to my former set.

That said, what are the criteria for a great TV? In my opinion, the criteria can be broken into 5 areas, weighted equally:

1. Black & White. How dark is the baseline black level of the set? How bright is the brightest white? What is the contrast ratio? How well do the two interact on normal viewing material?

2. Color. How accurate is the color? Is it vibrant but not cartoonish? How adjustable is it?

3. Processing. How well does the television handle fast motion? Is there a lot of video noise? Are detrimental picture "enhancements" defeatable? Is there a sharpness setting that reveals maximum detail without edge halos or...Read more